Content Ideas for Pinterest
Coming up with content related to your line of business or niche on a consistent and weekly basis is a challenge. It’s a challenge that I still encounter as I enter year four of my business. As I ride the waves and ebbs and flow of my content creation journey, I’m certain of one thing. Creating content is far easier when I have clarity around why I create content in the first place.
There are many different reasons why creating content is important for an online business. We create content to drive brand awareness, establish trust with our ideal customers and add value to our audience.
One of the best ways to drive value to our audiences is to solve a specific problem that our ideal customer has.
Adding value by solving a problem is one specific driver for content creation and the main topic for this post.
I will share four ideas for content creation focused on the customer’s pain points in this post. Want more ideas? Head to the link below for a free download of 10 Content Ideas for Pinterest.
Create content that solves your customer’s problem
As a business owner, you’re likely used to solving problems. The entrepreneur journey is paved with challenge after challenge. Even after mastering problems along the way we face new challenges as we climb new levels. You may be familiar with the phrase “new level, new devil.”
Imagine what it feels like when someone solves our problems. It’s a relief. We feel like we just cleared a hurdle! That’s what we can do for our ideal customer. Helping them solve a challenge or problem gives them relief. The problem we are trying to solve for our ideal customer is exactly where our content creation ideas are born.
If you find it challenging to come up with fresh and new content week after week to engage your audience, consider one or all of these examples.
Reflect on your past as your
Once upon a time, you were likely your ideal customer. Think back to that time and remember the challenges and frustrations that you had. What did you encounter and how did you navigate that challenge to reach a resolution? Reflecting on our past can help reveal a lot of answers to questions that our current ideal customer is asking right now.
Research Social Media
There are others in your field, industry, or niche that may have a large following. You might also follow this individual because you like their content as it parallels or aligns with your business. If you share the same ideal customer, consider diving deep into their content and reading what is shared by their engaged audience. What types of comments are shared and what are the pain points that are raised? This is where you will find a gold mine of ideas related to your audience’s challenges.
Outside of a specific influencer’s account, you can also search the comments and threads in Facebook groups that are specific to your niche.
Ask your audience
You can simply ask your audience what challenges they face. Why make assumptions or generalizations about your audience’s pain points, which can lead you to miss the mark entirely, when you can ask a simple and direct question?
Sometimes simple really is best.
Ask your audience directly in a social media post and direct them to one clear call to action.
I found that polling does really well at generating engagement and a response from my audience.
Content Creation Ideas That Build Trust
Now that you have some ideas for how to learn about your ideal customer’s pain points, I want to take it a step further to share several examples of how to execute on the content, also explaining why these types of content formats work to bring value to your customer.
Idea 1: Face to camera video
What it is: Face to camera video is where you will directly talk to the camera to share an idea, a concept, a teaching or story with your audience. This is also known as a talking head video.
Why it works: This type of content style works really well because when you talk directly to your ideal customer you connect with them in a human-to-human manner. It helps to humanize your brand. This type of content also establishes familiarity with who you are, including your voice and personality. A face to camera video gives the audience a chance to learn more about you through your communication style. This format ultimately builds trust with your audience.
Idea 2: How to and step-by-step instruction
What it is: A “how-to” piece of content generally shares step-by-step instruction to go from A to B or A to Z. You walk your audience through a process or journey and you act as the guide or expert leading them down a specific path.
Why it works: Content in this specific format works because you are solving a problem for your ideal customer. While you are solving the problem you are also establishing yourself as the expert in the subject matter. Sharing our knowledge or skill in this way gives us credibility which then translates into trust.
Idea 3: Behind the scenes
What it is: Behind the scenes content gives your audience an exclusive look behind closed doors on any number of subject matters. You share a glimpse or a full tour of something that the audience would not normally have access to see or learn about.
Why it works: Pulling back the curtain demystifies a subject. It might seem like you are sharing all your secrets, but it acts as an invitation for your audience to have a more intimate exchange with you. This connection serves to build trust and likability with your audience.
Your audience doesn’t want to only see the before and the after shot. They also have interest in the messy middle or journey that got your there. When you are willing to share the behind the scenes scoop or spill the tea in your niche or industry, you may be rewarded with raving fans who can’t get enough of what you offer.
Conclusion
Creating content is about creating value. It really is that simple. How you execute on bringing value to your ideal customer can take shape in many different ways, but the most important idea to drive home is that great content comes from great value.
Add value to your audience and you not only build trust, you have the chance to create raving fans. The raving fan is the best type of customer because your message becomes amplified in the most organic way possible. Create value driven content and the fans and sales will come rolling in.
I created a list of 10 content ideas to try whenever you get stuck in a rut or don’t know where to start on your content creation journey. Take a look and keep it handy so you are never far from a content creation idea!
Southern California based Professional Organizer, Sandy Park, owner and founder of Tidy with SPARK shares her joy of organization with her clients.
She serves clients in Orange County as well as the hundreds of thousands of followers on her combined social media platforms.
Connect with Sandy through her website or by connecting through her social channels.