How to get your pin noticed on Pinterest
At first glance it might seem that pin performance is based solely on having a picture-perfect pin on Pinterest.
This might have been true at one point in time, if ever, but this is not the case in the current environment on Pinterest.
In this post I share how to get your pin noticed on Pinterest by doing a few key items.
Pinterest is a visual search engine. That means that Pinterest at its core functions as a search engine with elements of visual imagery.
To get your pin noticed on Pinterest you must consider:
- how your content serves the end user who is searching for the topic and
- how well your content is understood by Pinterest.
Your content has two masters and this presents two competing priorities.
How well your pin performs is based on how well you serve your two masters.
Let’s dig in deeper to the key elements to serve both your audience and Pinterest as a search engine.
How to get your pin noticed on Pinterest: End user perspective
Let me ask you a simple question.
Are you creating content that the end user cannot help but to click on and save?
If you answered maybe or you’re not sure, let me walk you through some points to get crystal clear.
Does your content stand out from the crowd?
Does your content stand out from the crowd or is your content reflecting a sea of sameness, blending in rather than making a splash?
The internet and social media is saturated with content.
There’s good content, average content, and really bad content.
As an end user yourself, you can decipher between the good and bad content.
You must assess your content and measure it against your own standards while keeping the standards of your ideal customer in mind at the same time.
How does your content stack up compared to your competitors?
Having this self-awareness is essential to understand whether the end user will click on your pin for a close up to learn more.
This is really important because when we can critically review our own work we are poised to make little tweaks in our strategy.
For example, I like to think of gaining traction by improving by 1% each time that I create a new Pinterest asset, whether it’s a standard, video, or idea pin.
Reaching for this 1% improvement forces me to examine what I did last time and make a conscious effort to improve this time around.
Does your content help solve a problem for your ideal customer?
How well your content serves your audience by solving their exact problem directly affects the end user’s behavior.
When we create pins that serve our audience well, the rate that the pin is saved increases.
To understand your ideal customer’s journey, you need to review your own.
When you are on a search engine, looking for a specific answer to a problem that you have, how quickly do you click off a website, blog post, or video when the search result doesn’t match your intent?
Pretty quickly I would imagine, because no one is interested in wasting their time.
That’s why the quality of your ability to solve the ideal customer’s problem is critical.
When your content stands out enough to be separated from the crowd AND you provide a solution to your audience’s challenges, your pin will boost Pinterest traffic.
Here are the gains:
- You create a win for your audience as you serve them valuable content.
- Pinterest is happy because more users seek out your content, keeping them on the platform longer.
- And, you create the bridge between your business and your ideal customer.
It’s a win-win-win situation!
How to get your pin noticed on Pinterest: Search engine perspective
To flip the perspective, let’s examine what is important to a search engine.
Pinterest, as a search engine, wants to understand what your content and pin is about so that Pinterest can serve their number one audience, the end user.
The end user is vitally important to the survival of Pinterest as a social media platform.
Happy users stay longer on the platform and the length of time a user stays on the platform is directly connected and correlated to revenue and profits.
Pinterest has a vested interest in understanding your content so they can in turn distribute the pin to the audiences that seek it.
So how do you get Pinterest to understand your pin content?
You must create content that checks all the boxes.
Pin Optimization
Is your pin completely and thoroughly optimized to include all the necessary elements?
Pinterest has a field in a pin for the title. There is also a field for a description. The title and descriptions fields are elements to a pin that exist so that Pinterest can learn more about your content.
That’s why it is important to populate these fields in the most optimized manner to help guide Pinterest’s understanding of your pin.
For certain pin types, idea and video pin types, Pinterest also allows for subject matter tags. These tags are additional opportunities for the pin creator to define what type of content the pin is sharing.
Each and every element that Pinterest provides in a fillable field is an opportunity to communicate with the visual search engine.
When these fields are not completely filled out or even utilized at all, the gaps become a missed opportunity and prevents Pinterest from truly knowing and understanding the content subject matter.
Conclusion
Pins that serve the end user by creating solutions to their problems through a unique experience while satisfying the optimization requirements of the search engine will get noticed and the potential reach dramatically increases.
Addressing these two priorities is exactly how to get your pin noticed on Pinterest.
Pinterest, similarly to all other social platforms, is designed to measure the end user’s interaction with a pin.
When favorable engagement points are met, Pinterest is notified to distribute the pin to a wider audience and that is how to get your pin noticed on Pinterest.
With brand awareness and reach being your top priority in marketing your business, investing in a Pinterest strategy can yield amazing results.
Want to know the exact steps I took to gain over 236K+ followers in one year on Pinterest?
Head to the button below to download the free PDF.